6 Critical Items Your Landing Page Needs to Convert Visitors to Leads

Ever wonder what a landing page is? A website landing page is a web page that serves a specific purpose, such as promoting an event or campaign, capturing leads, or driving conversions (aka the holy grail: turning prospects into clients)!

When your marketing or advertising strategy includes online ads, social media posts, or email campaigns, using a landing pages to drive people to—and customizing the page and user-experience is essential if you want that page to be effective.

Now let’s dive into the 6 things every landing page needs!

1. Strong + Engaging Headline and Supporting Line

First impressions are important and the headline is what visitors will notice first so you want them to feel seen. If the landing page is supporting a specific campaign such as a special offer, include context about the campaign. The last thing they saw from you before they clicked the hyperlink or scanned the QR code might be something you want to refernece so your messaging has continuity.

Keep it simple, your language needs to be concise so you a subhead to elaborate or to include persuasive copy. The subheadline is usually located directly underneath the main headline, and it goes into slightly more detail.

So the perfect formula consists of creating a headline that grabs all the users’ attention and a subheadline that convinces them to continue navigating your page.

2. Introduce Your Services/Business

Introduce yourself, visitors will want to know about you so don’t assume they already know. Share a short and sweet overview that helps them trust you.

3. All Eyes On Your Strong Call to Action (CTA)!

The thing you want them to do. Your primary call to action (CTA) is the action you are hoping vistors will do when they come to your page. This might be to enroll, buy now, click here to learn more, etc. Make the CTA singular—you don’t wnat to include 5 different options—narrow it down to one. Make it crystal clear and simple to do with a nice button that is visible and easy to select.

4. Share Your Offer!

Get down to business, visotrs are there because something has led them there, so communicate your value proposition quickly. Share your offer and how these products or services can satisfy specific needs.

5. Communicate Your Unique Selling Proposition

What set you apart? Your unique selling proposition or value proposition are the things that set you apart from your competition. Successful messaging includes a well defined value proposition that is clear and succint and visible to your customers. This important information needs to be on your landing page so prospects can choose you over the competition and proceed to take action.

6. Feature Your Testimonials & Reviews

Social proof is key. Did you know that 88% of consumers trust user reviews as much as personal recommendations? By leveraging social proof such as testimonials and reviews, you increase your chances of generating conversions. Prospects want to learn about others’ experience with your services.

We hope this list of 6 items every landing page needs to be effective is helpful! If you have questions or want to discuss your unique project,

While you are at it, why not set a task reminder for Jan 1, 2024 to do the same thing!

If you have any questions, let us know.

~ SHD Marketing Team